Creating your account

Signing up takes a minute and doesn't ask for a card. You get a Free plan to start with, which is enough to build your first website and see it on a real address.

Signing up

You sign up with a code we email you. There is no password to invent or remember.

Signing up and starting your first website are the same walk. Create Account in the header, Start free, and the sign-up link all open a chat with Max, where you describe the website you want. The account comes last, once Max has what it needs. See Starting a website from the homepage for the steps. Your account is made from two things:

• Your name. It is yours, not your business's. It's how the app addresses you and how teammates recognize you later. If you told Max your own name, as the owner of a business or as the person the website is about, that is the name we use. Otherwise we use the start of your email address, and you can change it in your profile.
• Email address. Your sign-in codes, receipts, and account notices go here. It is for your account only and is never put on your website.

Once you have picked a design (for a business), confirmed what Max understood (for yourself), or chosen another way to start, Max asks where to send your code and we email a 6-digit code to that address. Type or paste the code, and the box sends it as soon as the sixth digit is in. Your account is made and you're signed in.

Right after the code, your website is created, whichever way you started, and the builder opens on it.

Already have an account with that email? The same code signs you in to it instead of making a second account, and a website is created as usual. If that account already has all the websites its plan includes, you are asked to upgrade, or to contact us when you are already on the largest plan. Your answers are kept, so nothing is lost. Signing in later works the same way, from the login page.

A code works once and expires after 10 minutes. Only the newest one works, and only in the browser that asked for it, so if you ask for a second, use that one. You can ask for a new code a minute after the last. Five wrong tries stop a code from working: wait for it to expire, up to 10 minutes, then ask again. After several tries for one address, a quick person check may appear: pass it and the form sends again by itself.

You can add a passkey, two-factor authentication, or a password afterwards under Settings → Security. See Your profile and sign-in.

If you arrived from an invitation link, you get a short form instead. It asks for your name, which is optional, and shows your email, filled in and unchangeable because the invitation is tied to that address. Signing up accepts the invitation. You'll have access to the organization that invited you alongside one of your own, and no website is started for you.

What your organization is

Everything in Max AI Builder hangs off an organization rather than off you personally. Your organization owns the websites, holds the billing details, and is what teammates get invited into.

You never have to create one by hand — signing up makes one for you, named after you. Give it your business's name under Settings whenever you like. For most people, one organization is the whole story: your business, your websites, your card.

You'd want a second organization if you keep genuinely separate books — an agency building for two clients who each pay their own bill, say, or a side business you'd rather not mix in. Create one from the organization switcher in the top navigation, and use the same switcher to move between them. Each organization has its own websites, its own plan, and its own members.

To invite someone, open your organization and add them under Members. They'll get an email invitation; accepting it gives them access to that organization's websites.

Verifying your email

The code is also how we check that the address is yours. Entering it proves you can read mail sent there, so a new account is verified from the start and no separate link is needed.

That matters because your email address is how you recover the account, where billing receipts arrive, and where notices about your published website go. We make sure it reaches you before anything is built on top of it.

If the code hasn't arrived after a minute:

• Check the spam or promotions folder. The email comes from Max AI Builder, and its subject starts with the code.
• Press Send a new code. The newest code is the one that works.
• Make sure the address you typed is the one you're checking. If it has a typo, choose Use a different email and start again.

If a page ever asks you to verify your email, press Resend verification email and open the link we send. The newest link is the one that works.

Next

Creating your first website — a name, a brief, and a first draft.