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Plans and starting free

What the Free plan covers, what Starter, Builder, Artisan and Agency add, what AI credits are, and when you are charged.

You can build a website before you pay anything. This page explains where the free part ends, what the paid plans add, and what "AI credits" actually means — the one piece of the billing that isn't obvious.

Starting free

Signing up puts your organization on the Free plan. No card, no trial clock running down. It gives you:

  • A website, a form and a game, built with the assistant just like on any other plan.
  • A free address on our platform — your-business.maxaibuilder.com — that always shows your latest work.
  • 100 credits to get started, given once. They never expire.
  • Managed hosting and HTTPS, 100 MB of storage, and files up to 20 MB.

That's a genuine website on a real, shareable address. What it isn't is a website on your domain: connecting your-business.com needs a paid plan, and Free pages carry a small "Powered by Max AI" badge.

There is no separate paid-plan trial. Free, with its starter credits, is the trial: build, preview, and choose a plan when you are ready to go live.

The paid plans

Every plan is priced per organization, not per website, and shared by every website, form and game in it. Your plan decides how many websites, forms and games you can create, how many go live on your own domain at the same time, how many credits refill each month, how many people can be on your team, and how much your projects can store.

Plan Price Credits Websites, forms, games Custom domains Team members Storage Largest file AI models
Starter $5 a month or $50 a year 200 every month 1, 2, 1 1 1 1 GB 50 MB Standard
Builder $20 a month or $200 a year 500 every month 3, 10, 3 5 3 5 GB 100 MB Every model, premium included
Artisan $50 a month or $500 a year 1,200 every month 10, 50, 10 10 10 20 GB 250 MB Every model, premium included
Agency Custom — contact us Discounted, custom‑priced credits Unlimited Unlimited Unlimited Custom Custom Every model, premium included

Yearly plans are charged upfront (two months free) and still refill credits every month. Paid plans remove the "Powered by Max AI" badge. Domains you buy through Max AI Builder are billed separately from the plan. See Storage for what counts toward storage, and Organization plans for which AI models each plan includes — Free and Starter build with the standard models, Builder and above with every model.

Neither choice is a commitment. Your organization's Billing page opens every plan with the one you are on marked; moving up starts right away with Stripe charging only the prorated difference, and moving down or returning to Free takes effect at renewal. See Billing and invoices for how that looks and Organization plans for the details.

Comparing plans before you sign up

The pricing page shows the current offer with monthly pricing first and the full upfront amount for yearly billing, plus the typical cost in credits of common requests. The questions below the plans explain credit expiry, domains and uploads. Buying or renewing a domain is separate from connecting one you already own.

Website forms currently accept files up to 10 MB each, with five files per submission on every plan. Individual forms may restrict formats further. See the forms guide for supported attachments. These limits refer to files submitted through forms, not media-library uploads or total website storage.

What AI credits are

Every message you send the assistant runs a build, and every build costs a small amount of real money to run. Rather than counting messages — which would make a one-word tweak cost the same as a whole new page — we measure what each build actually costs and draw it from your organization's credits. One credit is two cents of AI work; small changes cost a few credits and a whole website costs more.

Some things worth knowing:

  • Credits belong to the organization. Every website, form and game in it, and everyone on its team, spends from the same wallet. The Billing page shows who used what.
  • Monthly credits refill each month and carry over for one extra month, then expire. Starter and purchased credits never expire. The oldest credits are always spent first.
  • You can see where you stand in the account menu under your avatar, on the Billing page, and under every finished reply in the builder ("Used N credits"). The organization's Usage page lists what each website used.
  • Visits, form submissions and game plays never use credits.

When credits run out, building pauses until your plan refills, you buy a credit pack ($10, $25, $50 or $100), or you move to a plan with a larger monthly allowance. Everything already built stays where it is, and the rest of the app keeps working. See Organization AI credits for packs and auto-refill.

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