Starting from a template

Every design in the template gallery is a complete website for a kind of business: a dental practice, a bakery, a roofing company, a yoga studio. When you start from one, you do not get the template as it is in the gallery. You get it made yours.

What happens when you choose one

1. Open a template in the gallery and choose Use this template. Every template also has its own page, which lists the kind of business it was made for and the pages it comes with, and the page for your industry shows the templates made for it.
2. What happens next depends on whether you are signed in.
   • Signed in: the New website dialog opens with the template shown at the top. Type your business name and continue.
   • Not signed in yet: you talk with Max first, with the template already chosen. Max asks what the website is for and what it is called. If you are a business, the design page opens with your template selected, and you can pick another. Then you give your email and enter the code we send, and your account and website are made together. See Starting a website from the homepage.
3. Your website is created from that template with your details already on every page: the business name in the header, the page titles and the footer. A signed-in customer's phone, email and address come from the organization's company details, wherever the template showed its own. A new customer's come from what they told Max, and a detail they did not give stays as the template wrote it.
4. The builder opens on your new website. Tell Max what you do and it rewrites the template's words for your business.

Nothing about the template's look changes in step 3. Colours, fonts, photos and layout are the template's until you or Max change them.

From the builder

A new website that opens in the builder can start from a template too. In the Let's build dialog choose Start from a template:

1. Pick a design. The templates made for your industry come first, marked Suggested. Search by name, industry or page, or filter by industry. The preview beside the list is the real template with your website's name and contact details already in it; Open shows it full size in a new tab.
2. Tell us about your business. All of it is optional:
   • Business name — what the template prints wherever it named its own business.
   • About your business — what you do, who you serve, where you are, your services, prices and hours. Tap a suggestion (Our services are…, Our hours are…) to start a sentence.
   • Photos — up to 10: your logo, storefront, team or work. Mark your logo with Logo. You can add more photos — a team page, a gallery — later from the Media Library.
   • Brand colors — read from your photos (your logo's first). Pick up to two: the first is your primary color, the second your secondary.
3. Create website. The template becomes your website straight away, with your name and details on every page, your logo in its place and your brand colors saved. When you wrote about your business or added photos, Max then rewrites the template's words for you and puts your photos on the pages — that part uses credits, and the dialog says so before you click. With nothing written, it is free.

Which details are used

The dialog uses what your organization already knows about you: the phone number, email and address on Company details. A detail you have not filled in stays as the template wrote it, so a placeholder phone number can remain on the page until you add yours. Max knows which details are still the template's and asks about them in its first message.

Changing your mind

A template is a starting point, not a commitment. Ask Max to change any of it, switch a section in Edit mode, or delete the website and start from another template. Your organization's Free plan allowance counts websites, not attempts.