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Redirects

Sending an old page address to a new one, so links you have already shared keep working.

A redirect forwards one address on your website to another. When you rebuild a site, rename a page, or fold two pages into one, the old address stops existing — and every link to it, in an email, on a business card, in someone else's blog post, lands on nothing. A redirect fixes that in one line.

Redirects live on your website's Plugins page, beside the cookie banner and the analytics plugins. The builder's Broken Link Checker can add one for you too — Create a redirect on a link to a page that no longer exists writes the same kind of rule, under the same rules and limit as this page.

Adding one

Each redirect has two halves.

  • The old address — a path on your website, shown with your domain as a fixed prefix so the field reads as "your domain, then a path": /old-menu, /services/plumbing.
  • The new address — either another page of your website, picked from a list of the pages you actually have, or a full https:// address somewhere else entirely.

Redirects are permanent (301), which is what tells search engines to carry the old page's standing over to the new one rather than treat it as a fresh page.

The rules

A few things are refused, and it is worth knowing why:

  • Your homepage, robots.txt, sitemap.xml, and llms.txt cannot be redirected. These have to keep serving your website itself.
  • No two redirects can share the same old address. There would be no way to say which one wins.
  • A redirect cannot point at itself, directly or as an obvious loop.
  • Destinations must be a page on your site or an http/https address. Nothing else.
  • A website may hold up to 100 redirects. Beyond that you are doing a migration, not adjusting a setting — ask the assistant to restructure the site instead.

Trailing slashes are forgiven in both directions: a visitor arriving at /old-page/ follows a redirect you stored as /old-page.

When they take effect

Immediately, on your dev site and your live site. Redirects are applied as a request comes in, so there is nothing to republish.

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