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Blog structured data

The Schema.org markup your posts and listings carry automatically, the author column behind it, and the setting that turns it off.

Search engines and AI assistants read a page twice: once as words, and once as data. The data version is Schema.org markup — a small, invisible block that says this is an article, this is its headline, this is who wrote it and when. It is what lets Google show your post with its date and author instead of a bare blue link, and what lets an assistant quote your post and name you as the source.

Max AI Builder writes that markup for you. You do not ask for it, and Max does not have to remember it: every time your website builds, the platform reads your blog's own entries and describes them.

What gets described

Your blog is a content type: a collection of entries, a page that lists them, and a page that shows one. Anything shaped that way — posts, a changelog, case studies, a custom type you asked Max for — is described:

  • A post's own page gets a BlogPosting block (posts) or an Article block (every other article-like type), carrying its headline, description, publication date, cover image, reading time, author, and its own address.
  • The listing page gets a Blog block listing your posts (posts), or a CollectionPage with an ordered list of the entries (every other type).

Products are not described this way. A collection carrying a price and an availability column is a shop, not a magazine, and product markup is a different job.

Everything in the markup comes from the entry itself. If an entry has no cover image, the markup says nothing about an image rather than pointing at a broken one — the same for a missing date or description. Nothing is invented, because markup that describes something a visitor cannot see is exactly what search engines penalize.

Who the author is

Blog entries carry an author column: the name of the person who wrote the post. Fill it in from Content in the builder, or ask Max to, and the post is attributed to that person.

Leave it blank — or write on a blog that was built before the column existed — and the post is attributed to your business instead, using the business name and logo from your Branding and Company details. Either way the post has an author, which is what search engines look for.

Your business is also named as the publisher of every post, with your logo when you have set one.

If Max already wrote markup

Some websites already carry hand-written article markup, either because it was there when you imported the site or because Max wrote it before this feature existed. A page that already describes its own article keeps its own description and gets nothing generated, so your website never carries two competing accounts of the same post. Other markup on the page — your business details, an FAQ — is untouched, and your breadcrumb trail is unchanged.

Turning it off

Settings → Blog structured data is on by default. Turn it off and save, and the markup comes out of your website.

Unlike your branding or the Powered by Max AI badge, this markup is written into the pages when your website builds rather than added when a page is served. Saving the setting rebuilds your latest draft straight away, so your dev address reflects the change at once. Your live website shows it after your next Publish.

Checking it

Two free tools read the markup on a live page:

Paste a post's address into either one. Structured data is an invitation, not a guarantee: it makes your post eligible for a richer result, and search engines decide the rest.

Next

  • Site settings — where the setting lives, beside the website's other site-wide preferences.
  • Company details — the business identity your posts are published under.