SEO Fixer

Every page of your website has a browser title — the text in the browser tab and the headline of a search result — and a meta description, the summary search engines show under it. You set both by hand in each page's settings, and the live counters there are the only guidance. SEO Fixer reads them across the whole website and tells you which ones should change, and to what.

Opening it

Open the builder's main menu (the ☰ button at the top of the left rail) and choose Tools → SEO → SEO Fixer. A window lists every page of your website with a checkbox. Pages of the same kind — your blog posts, the entries of any other collection — fold under one row you can expand, with a checkbox that ticks or unticks the whole group. Every page is ticked to begin with; untick the ones you don't want reviewed.

A page whose layout has no meta description field is listed with a note saying so. Its title is still reviewed; to get a description too, ask Max to add one to the layout and review again. A page that can take neither — one with no layout at all — cannot be ticked, and the note says why.

What it costs

Above the list is an estimate of the credits the review will take for the pages you have ticked, as a typical figure and a range. It updates as you tick and untick. The review is charged in credits like a message to Max — one entry in your credit history — and only what the review actually uses is charged. Nothing is spent until you press the button, and nothing changes on your website until you apply a fix.

If the estimate is more than the website's credits, the dialog says so: untick a few pages, or get more credits. If you manage billing, Buy credits opens the packs right there; otherwise the note names who can buy them. One review takes up to 60 pages; review a large website in two or three rounds.

Reviewing

Press Review SEO Recommended Fixes. The review reads each page's own words — the main content of the page as a visitor sees it — and your business details, then judges whether the page's title and description fit: do they say what the page is about, name your business and your area where that helps, read naturally, and fit the lengths search engines show (about 65 characters for a title, about 155 for a description)? A title that is just "Home" or your business name on an inner page, a missing description, text copied from another page, or a description that talks about a different page than the one it is on are the kinds of thing it changes. Good wording of your own is kept.

The review runs on our servers, a few pages at a time, and the window shows how many pages it has read. You can close it and keep working; the results wait under Tools → SEO → SEO Fixer until you come back.

The recommendations

When the review finishes you see, for every page that should change, the field (Browser title or Meta description), the current text, the recommended text, and why it should change, in plain words. Pages the review found fine are counted at the bottom, not listed one by one — a page that needs no change gets no recommendation.

The recommended text is yours to edit before you apply it: change a word, shorten it, add the town. The counter beside it shows the length against the usual limit.

• Fix applies that one recommendation.
• Tick the ones you want — Select all recommended fixes ticks every one — and press Apply to all to apply them together.

Each value is written where that page's SEO text already lives: the page's settings for a page you wrote, or the entry's own title and description for a blog post or another collection entry. The website is recompiled, and the window tells you which version it was saved as.

What happens to your website

Applying creates a new version of your website, named after the fix in Version history, so going back is one click. Your dev site — the free address — shows the change at once. Your live website does not change until you press Publish, exactly as with any other edit.

A recommendation you leave alone changes nothing. A recommendation for a field the page cannot take — a description on a layout that has none — is never applied, and the window says so by name.

Who can use it

Anyone who can edit the website can use SEO Fixer, on every plan. Team members with the Viewer role can't open the builder, so they can't use it either.