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Organization plans

The Free, Starter, Builder, Artisan and Agency plans, what credits refill or carry over, website, form, game, custom-domain, team-member and storage limits and how plan changes work.

The plans

Every organization has one plan and one credit wallet, shared by all of its Websites, Forms and Games. Every plan — Free included — lets you preview your projects on a free subdomain. Your plan sets how many websites, forms and games you can create, how many of them can go live on your own domain at the same time, how many credits refill each month, how many people can be on your team and how much your projects can store.

Plan Price Credits Websites, forms, games Custom domains Team members Storage Largest file AI models
Free $0 100 once, to get started 1, 1, 1 None — free subdomain preview 1 100 MB 20 MB Standard
Starter $5 a month or $50 a year 200 every month 1, 2, 1 1 1 1 GB 50 MB Standard
Builder $20 a month or $200 a year 500 every month 3, 10, 3 5 3 5 GB 100 MB Every model, premium included
Artisan $50 a month or $500 a year 1,200 every month 10, 50, 10 10 10 20 GB 250 MB Every model, premium included
Agency Custom — contact us Discounted, custom‑priced credits Unlimited Unlimited Unlimited Custom Custom Every model, premium included

Yearly plans are charged upfront (two months free) and still refill credits every month. Paid plans remove the "Powered by Max AI" badge; on Free it stays on every page. Domains you buy through Max AI Builder are billed separately from the plan.

Agency is arranged with us directly rather than bought on the Billing page. Its limits are the ones we agree with you — unlimited wherever nothing was agreed — and your Billing page shows them: the custom-domain count, team size, storage and project meters all read the agreed numbers, or Unlimited. We invoice you for the plan, and credit packs carry your agreed discount. Contact us from the Agency card to arrange or change it.

Every plan builds with the standard AI models. The premium models — today Claude Fable 5.1 — are included from Builder up: on Free and Starter they stay in the list on a website's AI Settings page, marked Premium and locked, with a note naming the plan that unlocks them. A website that was set to a premium model before its organization moved to a smaller plan keeps that choice on the page but the assistant will not answer until a standard model is chosen or the plan is upgraded; nothing is switched behind your back. See Choosing your AI model.

Credits pay for the work the assistant does. Small edits use a few credits and building a whole website uses more, depending on the task and the AI model. Ordinary visits, form submissions and game plays never spend credits. When credits run out, new AI work pauses until your plan refills or you buy a credit pack; nothing is billed automatically unless you turn on auto-refill.

Credits: what refills and what expires

  • Welcome credits: 100 credits, given once when a new organization is created. They never expire. Changing plans or returning to Free never grants them again.
  • Monthly credits: your plan's allowance, refilled each month (also on yearly plans). Unused monthly credits carry over for one extra month, then expire. The oldest credits are always spent first.
  • Extra credits: from credit packs, or added by our support team. They never expire.

The Billing page lists each kind under your balance, and every pack and support addition under Credits added.

When you reach a limit

Every limit below works the same way. The message says which limit you reached and names the plan that lifts it, in plain words. What comes next depends on your role:

  • Owners and Admins get a button. Upgrade plan opens the plans over the page you are on, with the plan that lifts the limit marked Lifts this limit. Contact us opens an email to us when no plan lifts the limit, which is the case on Artisan and on Agency.
  • Members and Viewers get no button, because only owners and Admins manage billing. The page shows the owner and each Admin by name, with an email link.
  • An organization still billed per website reads that it is moving to an organization plan, so plan changes wait for that. Owners and Admins get Contact us.

How many websites, forms and games

Your plan sets how many websites, forms and games your organization can hold: 1 of each on Free, 1 website, 2 forms and 1 game on Starter, 3 websites, 10 forms and 3 games on Builder and 10 websites, 50 forms and 10 games on Artisan. Agency has only the limits agreed with us, and none by default. Each kind is counted on its own, so a full set of websites does not stop you starting a game, and a form placed on one of your website's pages is part of that website, not one of your forms. When a kind is full, the New website, New form or New game dialog says so before you type a name and offers two ways forward:

  • Upgrade plan: the message names the plan that holds more, and the button opens the plans right there with that plan marked. On Artisan the button is Contact us instead: the Agency plan has no such limit, and the button opens an email to us. The same message and button appear at the end of signup if your first website would be over the limit.
  • Delete a project you no longer need: a deleted website, form or game stops counting straight away.

Moving to a smaller plan never removes anything: you keep every website, form and game you already have, and you can create another of a kind once you are back under its limit.

Custom domains are your plan limit

A website goes live when you connect your own domain; until then it previews on its free subdomain, which always shows your latest changes and is hidden from search engines. Connecting a domain uses one of your plan's custom-domain slots. Changing the domain a website already has does not use another slot.

If every slot is in use, connecting another domain is refused with a message naming your plan's limit and the plan that allows more. The Domain page carries the button described above. You can also free a slot: select Disconnect on the Domain page of a website that no longer needs its domain (the website is kept), or delete a project that holds a domain you no longer need. A domain that was live frees its slot once it is confirmed offline, usually within a few minutes. While a slot is only waiting for that, the page says so and shows no button. See Disconnecting a domain. On Free, custom domains start with the Starter plan.

Team members

Your plan also sets how many people can be on the organization's team. The owner, every member and every pending invitation count, so Free and Starter cover the owner alone and teammates start with Builder. The Billing page and the Members page both show how many are in use. At the limit, new invitations are refused until you upgrade or revoke a pending invitation. The Members page names the plan with a bigger team and offers Upgrade plan, or Contact us when no plan has one. Moving to a smaller plan never removes anyone already on the team. See Your team.

Storage

Your plan sets how much all of the organization's websites, forms and games can store together. Every website keeps its files in two places, and storage counts both:

  • Website files — the pages of a website's current version and its Assets: the logos and graphics that live inside it. They travel with every version and every export.
  • Media library — the website's Library: photos, videos, audio, PDFs and other documents. Each is kept once per website, outside its versions, at an address that never changes, so it is never copied when a new version is made and never packed into an export. The documents you attach in Max's chat are kept here too. See Two places a file can live.

Files you upload that are neither — a photo attached in the chat, a branding image — count as well. Older versions, undo history and backups are not counted, because you cannot see or delete them. The Billing page shows a Storage meter with how much is in use against your plan and the split between the two stores; the expanded Media manager in the builder shows the same for the website you are in, with how much is left. See Images and the media library.

When storage is full, a new file is refused as soon as you add it — in the media library, Max's chat, the Branding page, a website import, or files copied from a website you start from or move in with Remote File Search — with a message naming what is used and your plan. Nothing already stored is touched, websites stay live, and Max can still edit your pages. The message names the plan with more room. In the media panel it appears as a notice under the library, with the button for owners and Admins. Delete files you no longer need, or upgrade, to add more. Moving to a smaller plan works the same way: everything stays, and new files wait until you are back under the new limit. Files your visitors send through your forms are never refused for storage.

The largest file your plan allows

Your plan also sets how large any one file in your websites, forms and games can be — a photo, a video, a PDF menu, a brochure. The same limit applies wherever a file comes in: the media library, an attachment in Max's chat, the Branding page, and files copied from a website you start from or move in with Remote File Search. A file over the limit is refused as soon as you add it, with a message naming the limit and your plan, "20 MB on the Free plan", and the plan that allows larger files: "Upgrade to Starter for files up to 50 MB." Nothing else about the website changes. Upgrade your plan to allow larger files; the new limit applies as soon as the payment is verified. The plan named is the one that holds the file you tried. When no plan holds it, on Artisan or for a file larger than any plan allows, the message says to contact us for larger files.

Two things do not change with the plan: images are always held to the platform's own image size limit (50 MB shipped) when that is smaller, and attachments visitors send through your forms keep their own limit (see Forms).

Moving to a smaller plan, or a lapsed payment, lowers the limit for everything you add from then on. Files already in a website stay where they are and a website already live stays live, but publishing a new version is refused while it holds a file over the new limit. The message names the file and, when a plan exists that holds it, ends with the cheapest such plan ("or upgrade to Starter"); when no plan holds the file it names none. Replace that file with a smaller one or upgrade again.

One organization, one plan

Another organization has its own subscription and balance, even if you own both. The Billing page always belongs to the organization named in its address, and its Overview, Usage and Invoices tabs show only that organization's plan, credits and invoices.

Change plan

Open the organization's Billing page and choose Change plan. The plans open in a full-screen picker laid out like the pricing page: Free across the top, Starter, Builder and Artisan side by side with a Monthly / Yearly switch (yearly is two months free), and Agency across the bottom with Contact us, which opens an email to us. The plan you are on is marked Current. Choosing a paid plan opens a review in the same window: what is due today (or Nothing due today), what the plan costs after that and on which date, and a line on what the plan includes. An upgrade during your trial also says Your trial ends today. Nothing changes until you choose Confirm change; Back returns to the plans without changing anything. If the quote cannot be fetched, the plans stay open and nothing is requested. A changed or expired quote must be reviewed again. Your current allowance is not refilled by repeatedly switching plans. While plan changes are not open yet, the window says so and only Return to Free stays available.

Secure Stripe Checkout may open at success.maxaibuilder.com, our branded Stripe payment address, or checkout.stripe.com. After checkout, you return to this organization's Billing page; the payment address is separate from that return page.

A lower tier or a move from annual to monthly billing takes effect at renewal. Websites already live on their domains stay live even if they exceed the next plan's limit; connecting another domain is blocked until you remove one or upgrade. Purchased credits remain in this organization's wallet. While a move down or a cancellation is waiting for its date, Keep plan (or Keep and the plan's name) on the Plan row of Overview undoes it, and Change plan and Cancel plan wait until you have. A change or cancellation our team set up for you shows the date and "Contact support to change it" instead. Subscriptions with special terms may also require support.

Returning to Free is the cancellation. Choose Return to Free on the Free card of the picker, or Cancel plan at the foot of Overview: both open the same window. It shows the date your plan ends, asks an optional "Why are you cancelling?" (our support team sees your answer) and asks you to confirm: Cancel plan stops renewal, Keep plan goes back without changing anything. Your current plan stays active until the displayed end date; then the organization returns to Free, retaining its existing projects and extra credits. An organization with no paid plan to end is told so. Until the end date, Keep plan on the Plan row of Overview undoes the cancellation; a scheduled move to a lower plan is undone the same way with Keep and your current plan's name (for example Keep Builder).

The Billing page and the account menu

The Billing page opens with Your billing: the plan, the next charge, the credits you have with one line per source (monthly, carried over, welcome, trial and extra credits), the credits used this period, auto-refill, the card on file and the latest invoice. Your plan then lists every limit (custom domains, websites, forms, games, team members and storage) and marks the ones close to running out. Credits are whole numbers wherever a customer reads them. Buy credits opens the credit packs without leaving the page.

The Usage tab lists the credits each person on the team used in the period you choose (this billing period by default, the current calendar month on Free), 0 included; a person who has since left the team is listed as a former teammate.

The account menu under your avatar carries a Credits row for every member of the organization (how many are left, "Low" in words when they run low, and a meter against this period's credits) because everyone on the team spends from the same wallet. Owners and Admins also see Buy credits and Billing there. See Billing and invoices.

If payment needs attention

Billing checks Stripe when you return, so a delayed notification does not require another purchase. A Checkout you left without paying stays open for an hour: continue it from the Billing page, choose the same plan again to return to it, or choose a different plan to replace it — you are never charged twice. A pending plan change means the result is still being verified; continue the Stripe payment link if offered and contact support if it remains pending. Paid plan limits and recurring credits increase only after payment is verified.

Only organization owners and administrators can manage billing. Payment details and invoices opens that organization's Stripe portal. Switching organizations closes the previous confirmation dialog and never moves a payment or balance.

See organization credits and auto-refill for one-time credit packs.

Check usage

Open Usage to filter by Product, project, action and UTC date range, and group by Product, project, action or date. The start date is included; the end date is excluded. Choose at most 366 days at once. Activity keeps the original project name and model even after a project is moved or deleted. Work cost, included credits, purchased credits and waived amounts are shown separately, in whole credits; waived work is not an extra charge.

A project's own Billing page shows only that project's work cost. Owners and administrators can follow its organization-billing link; other members do not see shared balances or other projects' spending.

On narrow screens, the development strip uses the compact Dev label; its publishing action remains available without sideways scrolling.